Our Story

A brand built on a feeling

Toms Andre began with a simple idea: that the everyday beach towel had far more to give. Why settle for something flimsy and forgettable when the moment — sun on your skin, salt in your hair, a drink waiting at the beach bar — deserves better? So we set out to take something ordinary and make it design-led, comfortable and unmistakably summer.

Why “in Hawaii”

It isn’t a place on a map for us — it’s a feeling. Say Hawaii and you instantly picture sunshine, the ocean, palm trees and the easy rhythm of the surf. That idyllic, carefree world is exactly where Toms Andre lives: bright, warm, playful and a little bit luxurious.

Made with instinct

Every colour, every cut and every idea starts with one person’s imagination and a lot of care. There’s no committee and no shortcut — just a genuine love of getting the details right and a refusal to release anything that doesn’t feel special.

Where we’re headed

The dream is honest and ambitious: to create something people across Cyprus and Greece truly want, and over time to be found on beaches right across Europe. Wanted by many, worn with pride — that’s the Toms Andre way.

Comfort without compromise. Playful confidence. Design first.